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What is Guerrilla Marketing?

What is Guerrilla Marketing?


As I was searching for marketing trends all over the world, I faced with an interesting phrase: “Guerrilla Marketing”. Hence, I searched a lot to find descriptions and examples about this special phrase.

I found many exciting examples about Guerrilla Marketing, such as Coca Cola’s happiness machine. In 2010, Coca Cola created a wonderful experience for some students by the innovative idea of happiness machine. But, what does it mean? Happiness machine was a Coca Cola vending machine in a shop at St. Jon’s university in New York that dispensed not only beverage but also man surprising things such as flowers or pizza.

 

Coca Cola happiness machine

 

 

Coca Cola Company recorded an amazing movie by five hidden cameras around that vending machine from unscripted acts of student, their getting surprised, and happiness, then shared the video on YouTube. Now the video has more than 8 million views! It also won a prestigious CLIO gold interactive award.

 

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5 Ways to Participate in the Bitcoin Revolution

5 Ways to Participate in the Bitcoin Revolution

Bitcoin is the most successful digital currency to date. It is a new form of crypto-currency in which encryption techniques are used to control the creation of new bitcoins and to verify transactions.

Enthusiasts for bitcoin include Bill Gates, the founder and ex-CEO of Microsoft; Sir Richard Branson, founder of the Virgin Group; ex-US vice president Al Gore; and Eric Schmidt, former CEO of Google. “At our venture firm, we continue to see an escalating stream of fascinating new bitcoin uses, cases and applications from entrepreneurs,” says legendary venture capitalist Marc Andreessen.

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Electronic commerce in a simple language

Electronic commerce in a simple language

E-commerce Vs. E-Business

What e-commerce is and what makes it different from e-business, are two easy but important questions in these days trading world. There are many examples & descriptions about electronic business and electronic commerce in academic books.

Here, I want to refer to one of the best ones:

Electronic commerce is the visible and tangible part of the electronic business, if we consider the electronic business as an ice mountain, the visible part out of the water is electronic commerce. It means that electronic business includes electronic commerce and it has a larger scale.

 

Electronic commerce

Electronic commerce means all the activities related to marketing, sales and serving through an electronic network specially the Internet. It includes Buying/selling the goods/services or transmitting funds/data over the Internet.

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Content is the king, but is it all?

Content is the king, but is it all?

Content is the most important aspect of digital marketing.

Content is the king.

Content is the key factor of success in digital world.

We have all heard these sentences a million times, especially when we are planning to improve the business position on the Internet. But, is it all?

All the businesses around the world are trying to produce good contents in order to promote themselves, attract new customers, or even keep in touch with the former ones. But, producing good content is enough to develop your business?

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10 Incredible Nonprofits and the Women Behind Them

10 Incredible Nonprofits and the Women Behind Them

Today, female leaders are perceived to be more effective at taking initiative, demonstrating integrity and honesty and working for results than are their male counterparts, according to a survey from leadership consultancy Zenger Folkman . 

Given this avowed power female leaders have, it may be timely to celebrate some of the women making an impact in the nonprofit sector.

Certainly, issues like the lack of access to education and healthcare have existed for decades, even centuries, but progress is possible through new ideas and the willingness to implement them. Those ideas and their implementation are coming from the women behind the organizations listed below.

These leaders are taking risks and innovating; they're game-changers within their respective causes. And their entrepreneurial spirit is pushing them to not just ideate, but take action -- as well as tackle historic problems using new solutions.

Under their leadership, these organizations are inciting significant changes, like creating the world’s largest sports movement for people with intellectual disabilities, and bringing surgical care to thousands of people in underserved communities. Driven by their founders’ desire to see results, social change is coming from the following ten organizations:

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5 social media rules every entrepreneur should know

5 social media rules every entrepreneur should know

Social media can level the playing field between industry leaders and upstarts, between multinational corporation executives and small-business owners, making peers of all participants. Yet appearances can be deceiving. To borrow from George Orwell's Animal Farm, all social-media users are equal, but some are more equal than others.

So what makes the difference between a following of 500 and a following of 500,000? While A-list celebrities can have an advantage over most everyone else, other social media darlings have grown their base of fans more organically, and you can learn from their strategies.

What follows are five keys culled from darlings of the current social media landscape for increasing your influence in a way that can make a difference to your business strategies.

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5 Digital Marketing Trends Your Business Needs to Try

5 Digital Marketing Trends Your Business Needs to Try

We are a society tearing through the digital landscape, and there’s no hint of us slowing down anytime soon. New stars are born every day in the digital world. Some stay burning bright, while others quickly burnout.

Take for example, the Pokémon Go craze that took the world by storm in 2016. The augmented reality game exploded onto the global app scene early last summer. And while a series of technical and safety-related missteps led to its slowdown, it quickly clued marketers into the possibility of augmented reality.

On the flip side, mobile app Snapchat has held strong in the social media realm since its release in 2012. This social media starlet has clued marketers into the power of expiring content, so much so that it was offered (and rejected) a $3 billion buy-out from Facebook.

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6 Management Tricks You Can Learn From Jon Snow Without Beheading Anyone

6 Management Tricks You Can Learn From Jon Snow Without Beheading Anyone

Games of Thrones has taken the world by storm and it's not just from an entertainment perspective. People from all walks of life are learning a variety of skills from the HBO television series, and chief executive officers are no exception.

Each character in the show has their own set of unique leadership techniques, including the popular Jon Snow, former Lord Commander of the Night's Watch and now King of the North. Here are some management tricks you can learn from him to be an awesome CEO.

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Marketing plan

Marketing plan

Don’t miss these points before creating a marketing plan!

In nowadays challenging world and competitive market, having a powerful marketing plan is one of the essential factors, which leads the business into success.  There are many points, which are helpful to create a good marketing plan, but some of them should be considered in the first priorities.

Before taking any steps to create a marketing plan, you need to specify some factors for your business. The most important factors are your business field, target market, and your main goal!

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Why You Shouldn't Be an Entrepreneur

Why You Shouldn't Be an Entrepreneur

Having the freedom to choose your own schedule and work when you want. A chance to work from the beach or just work from the comfort of your own home. Building your dream product or service exactly how you decide. No boss to tell you differently, no compromises to make, no tasks you’re forced to do.

Being an entrepreneur sounds great except when it isn’t.

I speak from experience. While sharing top marketing tips on OKDORK, I founded AppSumo and Sumo, which is now an 8-figure business. (Before that, I saw what it’s like to build a business as employee no. 30 at Facebook and employee no. 4 at Mint.com.)

For all the freedom to choose your own schedule, there are 90+ hour workweeks. For every day working from the beach, there are months spent grinding away in a small apartment. For every product or service you dream of creating exactly how you want, there are bad reviews, customer complaints and months with low sales.

I’ve learned a lot from my jobs, businesses I built and fellow entrepreneurs I help. One thing I learned from teaching entrepreneurship: Entrepreneurship isn’t for everyone. The truth is, while entrepreneurship can be glamourous, that's not always the case. And there’s no shame in being a full-time employee for someone else. In fact, it might be better suited for you.

To help you figure out if you’re better suited for entrepreneurship or being an employee, I developed the “Four Ps”  a framework you can use to understand your next step.

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10 Mindsets That Will Radically Improve Your Business

10 Mindsets That Will Radically Improve Your Business

 

it's a big question in people's minds that why are some business people successful and others are not. there are thousands of articles about success or improving the business. here is a good article, which describe 10 simple mindsets to improve the businesses.

Success is something all career-driven individuals desire yet it eludes many people - at least at the levels desired. Why are some business people successful and others not?

It has everything to do with habits, beliefs, passion, flexibility and attitude.

Often there's nothing really different between one entrepreneur and another in terms of ability, as each person can do whatever he or she wants. What it all comes down to is having the frame of mind to set practical habits and keep a balance between attachment and commitment and letting things happen. 

Here are 10 mindsets for success:

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The importance of colors in marketing and branding

The importance of colors in marketing and branding

Colors due to their visual beauty have psychological effects on people’s minds and so play important roles in our lives through the feelings that make in us in first expressions, snap judgments, decision-makings, etc.  Hence, marketers tried to benefit from the colors’ effects for their marketing and sales approaches.

It is believed that each color may transfer a special feeling or message to the visitor, so if we accept this belief as a fact, we need to be careful about the colors we use for our branding activities. Although the color is not the main part of marketing, but they can be perfect ways of attracting people’s attention and make the brand logo memorable.

colors in marketing

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Globalization and its effects on people's lives

Globalization and its effects on people's lives

Globalization is an inevitable process, which means becoming international and ignoring geographical boarders. Globalization is the clearest trend of convergence among countries, and its most important aspect is economical. This phenomenon has opponents as well as supporters. Supporters believe that globalization can increase productivity in the global scale, but opponents believe that it’s only beneficial for developed countries and it will grow the gap between rich and poor countries.

global

In recent years, globalization is one of the most used words in cultural, political, and economical policy making in domestic and international scales. In addition, it turns to one of the main topics in academic and journalistic discussions.

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The importance of businesses presence in exhibitions

The importance of businesses presence in exhibitions

 As all of us know, exhibitions are places for promoting and introducing services & products. Somehow, all the activities that producers or sellers do are kinds of showing.

In today business world, a show is an important aspect of commercial activities. And there are billions of reasons, which all together lead to participating in exhibitions, whether as exhibitors or visitors, we can name some of them such as: emersion of new products, variety of products or services, being unfamiliar with many producers to compare variant stuff with different prices.

Presence in exhibitions (both domestic and international) is a simple popular way of marketing.   Through exhibitions, the businesses have the ability of representing themselves and their products or services. In addition, they will have the chance of finding potential customers (in a large number) and turn them to loyal ones. Because of face-to-face relations that create in exhibitions, marketing can be more effective.

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5 Solutions to Get the Most benefits through Content Marketing

5 Solutions to Get the Most benefits through Content Marketing

As everything in businesses are evolving, the way of attracting new customers or engaging with potential & existing customers is evolving either. The new evolved trend is content marketing. In previous articles we have talked about  content marketing, and in this article we are going to talk about leveraging the contents in order to strengthen marketing and C.R.M. This is one of the best ways of engaging with your customers and delivering your purposes.

The first solution is describing your products or services in a way that is exactly proper to your business and industry. Irrelevant contents can ruin your business!

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The Marketing Power of Rewards Programs

The Marketing Power of Rewards Programs

 

A rewards program can help you build customer loyalty, deepen engagement, and serve as a marketing benefit you can tout to attract new customers. Need proof? Research shows consumers in the United States account for more than 3 billion memberships in consumer loyalty programs. Here’s a closer look at how your business can leverage consumer interest in rewards, along with best practices you can adapt from major brands’ most successful loyalty programs.

 

Lead with a strong offer. Customers may be willing to sign up for your rewards program, but it’s important to know that their membership doesn’t equate to loyalty. In fact, just 13 percent of customers are complete loyalists who never shop around. Your rewards program should be appealing enough to entice customers to want to sign up — and use it repeatedly. Consider how your rewards program could be structured to reward customers when they agree to join, and to encourage them to return consistently. The rewards program offered by outdoor retailer REI, for example, charges members a fee to join — but then offers a coupon in the same amount of the fee to offset the cost of the program, as well as access to additional coupons throughout the year, and the ability to earn points on purchases for even more savings.

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The Fourth Industrial Revolution

The Fourth Industrial Revolution

It’s something crystal clear that the world is changing. And there’s no excuse to stay away from the Fourth Industrial Revolution!  It is happening whether we believe it, be aware of it or not, it will affect us.

Countless number of people and machines are connected to each other and data is being collected through the modern technologies, unheard fast processing potentials, and tremendous storage capacity, like never before.

Automation, machine learning, mobile computing, artificial intelligence, Internet of things and smart machines are no longer futuristic concepts, they are the normal reality of our lives.

Previous industrial revolutions have shown that if businesses don’t adapt with new technologies, they’ll fail.

 
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Why are so many women mired in the middle ranges and what must be done to take them to the top?

Why are so many women mired in the middle ranges and what must be done to take them to the top?

As a woman who is living in the Middle East, it was always one of my main questions that why among all faces who are top managers, I can’t see many women! Aren’t we enough? What is the reason? Is it something related to ourselves or is it something related to the society? So I’ve started searching, here are some points that I could find:

1-      Mindsets across the board need to change and that includes the mindsets of women too. For the barriers to come down and for more women to rise to the top of their chosen fields there needs to be a brand new approach to the way we as a society view a whole host of things: From gender equality to maternity leave. [1]

 

2-       They must know what they want in their work, along with that learn to balance their personal and professional life well. For it is very important to know what you want and then work towards that direction. [2]

 

3-      Women are mired, as they are ignorant about their strength. They need to stand up on their own and take charge of their own life, grow stronger each day and empower themselves. [3]

 

4-      There are 3 main instructions, which should be considered and obeyed in order to be a top manager, but one of the instructions always missed when they are giving to women and this %33 missing part is the main reason that the number of women who are standing in the high manager positions are too low!

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Top American cities for Startups

In this article we are going to analyze top american cities for startups based on The Kauffman Index of Startup Activity!

 

what is The Kauffman Index of Startup Activity?

The Kauffman Index of Startup Activity is a comprehensive indicator of new business creation in the United States. It is a novel index measure of a broad range of startup activity in the United States—across national, state, and metropolitan area levels.

The index captures startup activity along three dimensions:

First, it captures the Rate of New Entrepreneurs in the economy—the percentage of adults becoming entrepreneurs in a given month.

Second, it captures the Opportunity Share of New Entrepreneurs, the percentage of new entrepreneurs driven primarily by“opportunity entrepreneurship” as opposed to “necessity entrepreneurship.”

Third, it captures Startup Density, the rate at which businesses with employees are created in the economy.

The combination of these three distinct and important dimensions of new business creation provides a broad view of startup activity in the country, across national, state, and metropolitan-area levels.

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Coco Chanel, a Fashion fairy tale

Coco Chanel, a Fashion fairy tale

Gabrielle Bonheur “Coco Chanel” was born in 19th August 1883. She has established the famous brand of “Chanel”, she is a French pioneer fashion designer and a businesswoman that items such as considering modern philosophy approach, being inspired by men's clothing models, and following the simple designs which were luxurious and expensive as well, made her one of the most important figures in fashion in the twentieth century. Chanel extraordinary influence in fashion was that much that her name, was recorded in the list of one hundred most important people in the world in the twentieth century as the only person who is active in the field of sewing and needlework.

Coco’s lifestyle, thoughts, ideas, and Conceptions about how a modern women shall look, act and dress, as well as her active life and financial independence, turned her to an immortal ideal model. Her Slim boyish figure, short haircut, tanned skin and above all, her special incomparable designs; made her a specific unrepeatable face. Her designs cause a revolution in women’s wear due to appearing simplicity and natural femininity, which was opposed to those days typical fashion.

Coco Chanel

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